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Tuesday
Sep202011

An Aging Population: A Double Edged Sword

Halifax, NS - - The residential construction industry in Canada faces many challenges in the years ahead, one being an aging population. The industry loses workers to retirement, but it gains a huge potential market for its services, the Boomers and Beyond.

Starting in January 2010, one thousand Canadians per day turn 65. Boomers are motivated to act with the resources to back up their actions however, this is not a slam-dunk market. Boomers have expectations and we must be ready to meet them.

The Nova Scotia Home Builders' Association (NSHBA) is now the licensed provider of Certified Aging in Place (CAPS) training in Nova Scotia. The NSHBA is licensed through the National Association of Home Builders (NAHB) located in Washington, DC. NSHBA members will be trained to work with clients and allow them to remain in their homes, safely, independently and comfortably. They will also attain the Certified Aging in Place Specialist designation.

“This is an exciting opportunity for both the industry and Nova Scotians,” says Paul Pettipas, NSHBA chief executive officer. “This specialized training is an asset for everyone and will allow for those trained in CAPS to gain a greater understanding of how to meet the needs and expectations of homeowners with mobility issues and help keep them safe in their homes.”

Participants taking the three day course are required to successfully complete three CAPS courses: Marketing and Communication Strategies for Aging and Accessibility (CAPS I); Design/Build Solutions for Aging and Accessibility (CAPS II); and successfully complete Business Management for Building Professionals.
The first course with 24 participants took place in Halifax on September 19 - 21, 2011.

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